MR. FLESH FLAM is a single player psychological horror game built as a celebration of the YouTuber Flamingo. The game follows Albert Aretz, a content creator who enjoys making YouTube videos and skating, unaware that something is watching his every move. An entity exists in permanent limbo, spiritually connected to Albert and deeply fascinated by every persona he creates. This being is the embodiment of Albert's creativity and the deep problems that come with it. Whether those imaginative choices will come back to bite him drives the story forward.

The gameplay is primarily built around stealth and strategy, forcing players to think quickly during intense situations. At other points the game slows down, requiring careful searching of an area while avoiding a threat. Certain sections also give players the option to fight back, adding an element of combat and control.

The overarching story is split into episodes that will release over time, with each episode broken into chapters that let players pick up where they left off. Every future episode is included with a single purchase of the base game at no extra cost, meaning no DLC is needed to see the full story unfold. For a game rooted in the strange space between a creator and the things he makes, MR. FLESH FLAM asks what happens when imagination takes on a life of its own.